Curiositea

Brand

Ink, paper and one red

How Tea Here Now looks: the wordmark, the seal, the drawings and the colours, with the files to use them. Take what you need for a post, a poster or a window, and keep to the few rules below.

The wordmark

Our name is drawn, not typed. It comes stacked, which is the first choice wherever there's room for it, and long, for narrow places: a header, a footer, the edge of a banner.

StackedPNG
LongPNG
On paper
On ink
On seal red
Clear space
  1. 1

    Ink, paper or seal red. The mark comes in those three and nothing else. On a photo, put it on a paper or ink panel first.

  2. 2

    Not too small. The stacked mark stays at least 40px tall on screen and 12mm in print. The long one, 14px and 4mm.

  3. 3

    Give it room. Keep clear space of a quarter of the mark's width on every side, free of type, edges and other logos.

  4. 4

    Say it right. In a sentence it's Tea Here Now, three words with capitals. As an address, teahere.now.

Please don't

Stretch it
Tilt it
Recolour it
teahere.now
Type it out

Colour and type

Washi paper, sumi ink and the seal's red. Red is for the one thing on a page that matters most, so it's used once. Press a colour to copy it.

Headings · Shippori Mincho

The tea houses worth crossing a city for

Everything else · Inter

Tea houses and loose-leaf shops chosen for the tea, not the latte art. Open now, a short walk away.

The seal

The red square from the app icon, pressed like a chop on a letter. It holds the wordmark, or one drawing at a time. Try the variations, or make your own and save it.

Make a seal

In the seal
Ink

Drawings

Drawn by hand in one ink. They dress lists, festivals and empty pages; use one at a time, in ink on paper, or in paper on the seal.

The catPNG
The cat, face onPNG
The cat, alertPNG
The cat, asleepPNG
The duckPNG
The pandaPNG
The teapotPNG
The shipPNG
The octopusPNG
The octopus, stretchedPNG
The octopus and potPNG
The mugPNG
The birdPNG
The cupPNG

With our name in them

The duckPNG
The catPNG
The teapotPNG

Everywhere

Tea Here Now is an Everywhere project. When the two sit together the seal leads, a hairline between them, and Everywhere follows.

EverywherePNG
The seal with Everywhere

The three strokes

BrushPNG
CrayonPNG
PenPNG

Banners

The colours turned over: paper on ink, paper on red. For the top of a profile, a newsletter or a poster. Need them at a particular size? Ask us.

Find the tea houses worth crossing a city for.

Tea houses, open now, near you.

For tea houses

A square for the window or the counter, so the people who found you here know they're in the right place. When tea houses can sign in, it will wait in your account with your name already on it. Until then, type it in and print.

Our tea house

is on Tea Here Now

TEAHERE.NOW

Your tea house is on Tea Here Now

Line
Drawing